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Mas O Mas S.A.

What if more value could stay where it's born?

Local resources. Local transformation. Local value. Global potential.

Who we are

Mas o Mas is a Panamanian company that seeks to transform Panama's resources and know-how into value created right here.

Our first project is JINBRA — Raíz de Panamá.

The "more" we mean

Mas o Mas doesn't mean "always more" in the sense of consumption. We're after a different kind of more:

more value. more origin. more Panama.

More value from the resources we already have. More local transformation. More connections between producers, entrepreneurs, gastronomy and tourism.

Not just beverages

JINBRA is our first project, not necessarily our last. Our scope is broader than that:

  • Creating and developing high-value products and experiences rooted in Panama
  • Exploring, over time, other products, collaborations and brands

How we see things

01

Origin

Starting from what the land can offer.

02

Transformation

Transforming here, rather than exporting only raw material.

03

Value

Creating perceived value higher than the sum of the ingredients.

04

Territory

Circulating that value between producers, distribution, gastronomy and tourism.

05

Innovation

Testing new products, uses and formats.

06

Circularity

Exploring how to make better use of materials and packaging.

07

International

Building in Panama first, before looking abroad.

How we work

We deliberately operate like a startup: test, measure, improve, and only then grow.

We don't industrialize before validating the market. We prefer small batches, real trials, honest feedback and constant improvement.